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Marketing Trudi Saul Marketing Trudi Saul

Why being specific is better than being everywhere

There's a particular kind of exhaustion that hits small business owners who are doing all the right things - posting, emailing, showing up - and still not seeing it land. More often than not, the problem isn't effort. It's the absence of a clear point of view. Here's why specificity beats visibility every time.

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Leadership Trudi Saul Leadership Trudi Saul

Buy-in beats brilliance

Leaders often spend a lot of time trying to come up with the perfect plan. But a good plan that people believe in will beat a brilliant plan that nobody owns.

Here’s the one question you need to ask yourself this month.

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