Understanding who your ideal client is and how to attract them is crucial for the success of your business. Here, we take a look at the 4 steps to defining your ideal client, and share a number of resources you can use to help you make marketing decisions with your ideal client in mind.

Regardless of the approach you take to planning, a key measure of success of any planning session is how well you bring it to life, and how well you create alignment across the team to the company’s goals for the upcoming period. These tools will help you prepare and plan for an engaging and relevant strategic planning exercise.

Companies with a strong culture of ownership outperform their counterparts by 47% in revenue growth and 200% in net income growth. ESOPs, ASOPs, Equity, Incentive Plans - there are many ways to build a culture of ownership, and reap similar benefits, with or without providing actual physical ownership in your business. Here we explore 3 approaches to employee incentives with Adam from Faculte3.

Look for fun, easy-to-implement ways to engage your team? This framework can be used day-to-day to make improvements in your business that will add up to year-long success.