Brand strategy: more than just a logo
Branding doesn't stop at the signage on the front door, it's really a collection of all the experiences a customer has with your business.
Have you considered how every touchpoint of your business is reflecting on your brand?
Put yourself in the shoes of your customer, and walk through all the experiences they have with you.
What are the weak links in the chain that don't live up to the brand promise you're trying to deliver, and how can they be improved.
Click here to access a model to build on to conduct such a review.